The Institute for Mobility and Digital Innovation transfers digital principles to the field of transportation. Digital technologies have fundamentally changed the world we live in—and they are about to change the mobility sector, too. The times are over when automotive companies are the sole driver of mobility innovation. Digital technologies will enable new vehicles, new services, a different use of mobility assets, and change mobility behavior as we know it.
Leveraging advances in mobile technologies, smart sensors and data analysis, the Institute for Digital Innovation and Mobility provides insights into a digital approach to mobility. These insights help to better understand mobility systems and the people who use them. Our cities and every mobility company that wants to survive in a digital age will need such an understanding.
Our research takes place at the intersection between digital technologies, mobility, and innovation. Starting with the user, we investigate user-interaction and user-behavior and help mobility providers design technologies that fit the new needs. We take a look at strategic capabilities that traditional car manufactures, their suppliers as well as mobility start-ups need to thrive in the new world of mobility.
Our work focuses on the following areas:
Mobility and Digital Innovation