Mobility and Digital Innovation

The Institute for Mobility and Digital Innovation transfers digital principles to the field of transportation. Digital technologies have fundamentally changed the world we live in—and they are about to change the mobility sector, too. The times are over when automotive companies are the sole driver of mobility innovation. Digital technologies will enable new vehicles, new services, a different use of mobility assets, and change mobility behavior as we know it. 

Leveraging advances in mobile technologies, smart sensors and data analysis, the Institute for Digital Innovation and Mobility provides insights into a digital approach to mobility. These insights help to better understand mobility systems and the people who use them. Our cities and every mobility company that wants to survive in a digital age will need such an understanding. 

Forschungsschwerpunkt / Know-how

Our research takes place at the intersection between digital technologies, mobility, and innovation. Starting with the user, we investigate user-interaction and user-behavior and help mobility providers design technologies that fit the new needs. We take a look at strategic capabilities that traditional car manufactures, their suppliers as well as mobility start-ups need to thrive in the new world of mobility. 

 Our work focuses on the following areas: 

  • Mobile Technologies
    How can we use mobile devices and internet technologies to enable new mobility services? How can we make use of future mobile technologies like autonomous vehicles? How can we bridge the technological gaps?
  • New Digital Services
    How can new mobility services look like? What are their building blocks? How can business models for these services look like?
  • User Behavior
    How do users interact with new technologies and services? How can we advertise these technologies and services in order to encourage the desired behavior?
  • Legal and Social Questions
    Which legal, ethical and social questions are raised by new technologies and new business models? What are possible solutions to these questions?
  • City Integration
    How can we apply new mobility technologies and services in cities? How do they change live in cities? 

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Ansprechpartner

Prof. Dr.
Wolfgang Gruel

Ansprechpartner
IHK Region Stuttgart

Markus Götz

Jägerstr. 30
70174 Stuttgart

Tel.: 0711 / 2005 -1329
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